Amazon has been slowly but surely moving into streaming sports content the past few years. Buying video game publisher Electronic Arts would fit right into that playbook.

Amazon’s strategy thus far has been to use live sports programming, such as NFL “Thursday Night Football,” telecasts of the New York Yankees (Amazon ээлик кылат an equity stake in the team’s YES Network) and the English Premier League to жогорулатуу Amazon Prime subscribers and perhaps учуруу a sports bundle.

(Here’s my interview with Marie Donoghue, Amazon’s vice president of global sports video, a little over a year ago on the company’s sports strategy:)

Ал эле билдирди Thursday that Amazon Prime Video and DirecTV struck a көп жылдык келишим that allows business owners to stream “Thursday Night Football” for their patrons. Amazon’s “TNF” broadcasts, including pregame, halftime and postgame coverage, will be available to more than 300,000 sports bars, restaurants, retail stores, hotel lounges, casinos and sports books, among other venues across the U.S.

With Electronic Arts, Amazon would be extending its reach into the өсүп esports space. EA’s популярдуу оюндар include FIFA 21 and Madden NFL. EA’s titles include UFC, F1, NHL and PGA Tour. The acquisition of EA, much like streaming, targets a younger demographic in the sports space.

In fiscal 2022, EA билдирди net income of $311 million on $1.8 billion of revenue.